Moving Stories:
Building Brand Equity Through Film

My approach to motion content is grounded in the belief that narrative builds connection — and connection builds brand longevity. At Paul Stuart, I’ve led the development of motion campaigns across seasonal, evergreen, and social channels, translating product stories into emotionally resonant film.

While the budgets don’t always match the ambition, the impact does. I’ve built effective creative teams by identifying emerging directors, cinematographers, and editors whose instincts match the brand’s — and mine. I oversee everything from pre-production to post, often pivoting quickly to solve for last-minute constraints while keeping quality high and the messaging intact.

Whether we’re capturing a 30-second spot or looping assets for digital display, my focus is on how the brand feels. That means shaping not just what’s seen, but what’s sensed — through pacing, casting, wardrobe, sound, and editing that reflects both the brand’s heritage and the cultural present.

Scope of Work

• Creative direction across seasonal and evergreen motion

• Director and cinematographer sourcing

• Budgeting, production oversight, and scheduling

• On-set creative management and troubleshooting

• Talent casting and wardrobe alignment

• Supervision of edit, sound, and postproduction

• Asset delivery across paid, organic, and retail channels

• Strategy alignment for social, eComm, and brand goals

This is a curated selection of campaigns that reflect how motion can build emotional equity — driving not just visibility, but loyalty.