The Vision Behind The Image:
Crafting A Brand Through Storytelling

Over the last decade, I’ve dedicated myself to shaping visual identities that are as considered as they are compelling. At Paul Stuart, I’ve led multi-season campaign photography efforts — combining creative direction with hands-on production management to deliver work that’s not just visually distinct, but operationally fluid.

This case study is a living archive of campaigns where I directed and produced every facet of the creative process — from casting and concept development to on-set execution and final asset delivery.

My approach balances heritage with relevance. Whether the campaign was destined for print, a tightly curated lookbook, or eCommerce, my creative decisions were always cohesive — and always in service of the brand’s long-term image.

Scope of Work

• Campaign concept and development

• Location scouting and scheduling

• Talent casting and direction

• Photographer collaboration and shot planning

• Art direction on set

• Selects, editing, and delivery

• Alignment with seasonal merchandising and marketing goals

What follows is a curated collection of campaigns that reflect my belief in brand storytelling as a strategic tool — one that anchors identity while inviting evolution. Each one was crafted with the intent to foster lasting connection.