I have worked in digital fashion commerce since 2004. Starting off in buying, I quickly added art direction and website production to my skills. After cutting my teeth in fashion at one of the industry pioneers, Girlshop. I produced a site redesign for Olive & Bette's, and then later managed projects for American Express. After my stint with Amex I longed to go back to boutique ecommerce. I found my zen working with Steven Alan as his ecommerce director bringing their site big profits with little overhead. Moving on from Steven Alan I launched my own online boutique Sirène in 2010 which I designed, owned and managed. Craving still more, over the past 5 years I have been working at men’s industry leader Jackthreads owning the day to day visual expressions of the brand and managing the creatives and producers responsible for the brand vision across all platforms.