Product Photography:
Building Visual Systems for eCommerce

Over the last decade, I’ve built and refined internal visual systems that keep brands consistent, scalable, and agile. My work in eCommerce photography sits at the intersection of creativity and operations—rooted in aesthetics, but designed for performance.

I’ve been an early adopter of emerging eCom trends and technologies, always studying how brands—from niche independents to global retailers—present themselves across digital platforms. I believe in images that work hard: converting, educating, and reinforcing brand identity all at once.

Whether I’m casting talent, directing hero imagery, or building templates for high-volume PDP shoots, I focus on designing systems that support both visual excellence and team efficiency. I’ve collaborated closely with creative directors, merchandisers, marketers, and developers to ensure alignment across departments.

I’m also deeply invested in building internal studios that work. I’ve launched and scaled in-house photo and content production—from developing style guides and naming conventions to implementing workflows that make room for both consistency and creativity.

This work is about more than making a product look good—it’s about creating an infrastructure that allows a brand to show up, day after day, beautifully and reliably.