NELL LOVE

EDITORIAL

Editorial: Campaigns

Directing and inspiring an editorial team through style, casting and photography is as fulfilling as it get’s for a managing creative. It has been my pleasure to work with amazing partners to make ideas come to life through photography. Here are a few of my most recent Editorial Shoots. 

JT Spring 2017

JT Spring 2017

LIVELY Swim 2017 

LIVELY Swim 2017 

JT Fall 2016

JT Fall 2016

Sirene

Sirene

JT Summer 2016

JT Summer 2016

Lisa's Lovely Organics

Lisa's Lovely Organics


Editorial: Gallery


Lively Swim 2017

It was my pleasure to take lead on the editorial shoot for lingerie brand wearLIVELY on their debut into swimwear for Spring 2017. It was important for this shoot to feel both on brand for the LIVELY customer, while adding in a fresh, fun and a bit sunnier vibe for this new category.  

photography by kayla varley, creative Collaboration with Sarah Sullivan  

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JT Spring 2017

For Spring 2017 at JT it was important for both the spring palette and the seasonal trends that inspired the clothing itself to come across in editorial imagery. I worked with the design and merchandise teams to create a fashion point of view for spring. In turn then lead the creative team in choosing a location, model and overall feel that spoke to the nostalgic vibes of the season. 

Photography by Sean Munro, Styling by Jared Blake & Jessica Faria 

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JT Fall 2016

For Fall 2016 at JT it was all about creating brand consistency through a clear style point of view, casting and art direction. What was most important to come across was our identity as a young mens brand that brings forward classic style to a diverse audience with city roots. Bringing in modern clean props, using our own warehouse studio along with outside urban locations brought the JT fall collection to life.

Photography by Sean Munro & Max Schwartz, Styling by Jared Blake & Jessica Faria 

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JT Summer 2016

Summer 2016 at JT was a palate cleanser of sorts, I wanted to bring a bright, optimistic tone to our summer assortment. Summer is a time where you are pairing down to the essentials, so I wanted to focus in on our core product and let our POV come across in casting and art direction. 

Photography by Sean Munro & Max Schwartz, Styling by Jared Blake & Jessica Faria

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Sirène

For my brand Sirène, it was all about location and casting to really let the swimwear shine. Utilizing the natural elements of our West Coast locations, and inspiration from the brand identity being both a little bohemian with a mix of urban edge was key in breathing life into this online swimwear destination. 

Photography by Devon Steigerwald

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Lisa's Lovely Organics

For Lisa’s Lovely I was tasked to put together the brand identity and then shoot a collection of editorial still life images that expressed the natural, bright and lively lifestyle of this juice bar + wellness marketplace. 

Photographs are my own.

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